This is how so many entrepreneurs are working towards or have already moved themselves from the left side of the Cashflow Quadrant to the right side to leverage technology and investments to grow their wealth.
ATTRACTION MARKETING DEFINED:
‘Attraction Marketing’ is a marketing strategy that ATTRACTS customers and clients to you who already want to buy what you have to offer.
What can happen if you apply this formula to your business?
Can you imagine having people reaching out to YOU every day asking YOU about YOUR business, products, and services?!
What if your Facebook inbox was flooded with hungry prospects who initiate conversation with you and excited to learn more about YOUR business/opportunity?!
One of the biggest benefits you will experience when you apply ‘Attraction Marketing’ to your business is you will be able to say good-bye to convincing, chasing or begging. No more cold calling, buying leads or getting rejected!!
The 2 biggest reasons why 90% of business fail within their first year? The business has run out of lead, money or both.
This blog post contains the cure, and is the antidote for what crushes most entrepreneurial dreams (lack of leads, and lack of cashflow).
YES, this blog post is going to make some people very angry, and it’s going to ruffle some feathers…
But we don’t care – we didn’t make this blog post for them – we made it for YOU (we’re on YOUR side).
We’re sick and tired of entrepreneurs being told to do things that simply do not work.
We are going to explain exactly how you can easily embrace ‘Attraction Marketing’ in YOUR business TODAY to finally get the results you desire.
If the above benefits sound good to you, and you want to learn how every single top earner is marketing their business online and making a fortune, let’s dive into this 7-Step Attraction Marketing Method together…
NOTE: we chose the network marketing industry to use as an example for illustration purposes in this blog post. However, these timeless Attraction Marketing principles work for ANY business in ANY niche. Whether you want to get more coaching clients, get more speaking gigs, or get more customers & buyers for ANY business, the following 7-Step Attraction Marketing Method is the best way to build a stable, successful, long term business in ANY industry.
STEP 1 – Brand YOU… YOU are the ONE!
The fundamental first step to Attraction Marketing is you must BRAND YOU!
You must Brand YOU, NOT your company. People join people, NOT companies… and they are looking for leadership. Therefore, you must Brand YOU! Step up, become the Leader, YOU are the ONE!
The only unique thing about you, is YOU! It’s NOT your product, service, or offer (chances are there are thousands of marketers trying to sell the same product as you!)… branding YOU is how you stand out from the crowd
The only way to become ‘recession-proof’ and create ultimate financial security in your business is to BRAND YOU.
Regardless of what any body or any company tells you, YOU must Brand YOU… NOT your network marketing company.
There are 3 big reasons why you want to BRAND YOU, and NOT your MLM company…
- People buy products from and join PEOPLE, NOT companies.
People buy from and do business with people they know, like, and trust. They join PEOPLE. If you can become the leader in your prospect’s eyes, and they feel you can get them where they want to go… they will join you. Now that you know people join people and NOT companies, stop marketing your company up front. - Companies come and go, but YOU are here to stay.
ALL businesses, especially network marketing companies, come and go all the time. 90% of businesses don’t survive the first year in ANY industry. And we’ve seen all too many horror stories of MLM companies changing their compensation plans overnight, which leaves entrepreneurs like you and me with zero income for our families. Build your business on concrete, not quicksand… Brand YOU. - Branding the company will guarantee you LOSE customers.
If you are branding your network marketing company all over Facebook, Instagram, and social media, there will be a percentage of your prospects that ‘google’ the company before you connect with them… And chances are they will find another leader to work with or some silly article telling them to NOT join your company. It is guaranteed that you will lose customers and business if you brand your network marketing company up front.
And ‘Branding YOU’ has NOTHING to do with how much money you are making, or have made. In fact, ironically, branding YOU has nothing to do with you at all really… it’s about THEM… it’s about the people you’re going to serve…
Don’t stress about having to put together an impressive resume to attract buyers for your business… nobody cares about that.
Your prospect cares about ONE thing: what’s in it for them.
Attraction Marketing is NOT ‘fake it til you make it,’ or pretending you’re something you’re not, or lying about how much money you’ve made.
Attraction Marketing is about getting good at something your target audience wants, and then It’s about SERVING & IMPACTING your audience with consistent VALUE.
This is why VALUE is so important as you Build & Brand YOU!
MONEY IS JUST A REPRESENTATION OF HOW MUCH VALUE YOUR BRING THE WORLD. THE MORE VALUE YOU INJECT INTO YOUR AUDIENCE, THE MORE MONEY YOU MAKE… IT’S THE LAW!
Once you grasp the concept of Attraction Marketing and why you need to BRAND YOU, you understand why most marketers & business owners fail and stay broke!
It’s not even your fault if you’re struggling to grow your business right now! You have been mis-lead by somebody who knows nothing about marketing, sales, and building a business…
Let’s stick with the network marketing example…
Chances are…. if you are in a network marketing company… you are trying to build your business the way THEY, (the mlm company owners), want you to build it…
Cold calling, home parties, hotel meetings, friends and family, bandit signs, approaching strangers at the mall, etc etc….
And for 99% of people… THESE STRATEGIES DO NOT WORK… AND WILL NEVER WORK! And NOBODY likes doing them!
If you like inviting strangers over to your house at night to present a business opportunity… and you are good with starting up conversations with strangers in the grocery line.. and you like doing that kinda thing… great. Keep doing that if it’s making you money.
But we know from decades of experience that many people would rather jump off a cliff than do any of these activities.
So even if YOU are good at these things, and you personally recruit a few people into your organization… the people you bring into your business will NOT succeed with this blueprint…
And if you can’t get your team to succeed because you are forcing them to do things they don’t want to do… you will never create your dream lifestyle.
Now you may be thinking, “Ok Great! This Attraction Marketing / Brand YOU approach makes sense. I now understand why I should brand ME. But HOW do I brand myself and attract customers and buyers to me especially if I’m brand new or haven’t made any money yet?”
We address this (and more) in step 2 below…
STEP 2 – Define Your Audience
The next step is VITAL: you need to get crystal clear on who your audience is.
Before you can grow any business, you need to first get crystal clear on who you are even speaking to.
! THIS IS IMPORTANT !
Who do you serve? Who do you want to be, and for what target audience?
For example, if you’re in a health and wellness company that you love, you’re going to have to decide who your core audience is going to be…
Are you most passionate about healthy organic foods, clean eating, diets, gut health, exercise & workout regimens, recipes, body hacks, etc?
OR…
Are you most passionate about teaching and training generic home business owners how to get traffic, leads, and sales?
YES, there is a way to combine both brands creatively, and we will teach you how to create content for BOTH of the examples above in a way that gets you customers AND reps…
But what is going to be your Brand? What is the CORE Audience you will be speaking to? (ie. health nuts or generic entrepreneurs)
You are going to have to dig deep and find your true PASSION to extract the most profit out of this 7-Step Attraction Marketing Method…
A great question to ask yourself is this… What do you LOVE talking about?
Because you are going to have to get excited about creating content around this subject matter for your audience every single day… (which is super easy to do IF the subject matter sets your soul on fire! more on that in a second)
STEP 3 – Understand Your Audience’s Biggest Challenges
FACT:
WHATEVER TARGET MARKET IS, THERE ARE MILLIONS OF PEOPLE IN THAT TARGET MARKET ON FACEBOOK RIGHT NOW COMPLAINING ABOUT THE PROBLEMS YOUR PRODUCT SOLVES… and they are looking for YOUR solution AS YOU READ THIS SENTENCE… and that is EXCITING… there truly is opportunity EVERYWHERE!
Because you will be creating content that addresses ALL of these (more on that in just a second)
This is the process you want to follow to apply Attraction Marketing into your business today.
- You will need to get clarity on who your target audience is FIRST
- Then you must uncover your audience’s top challenges, problems, and pains
- Then you must consistently create content that addresses their challenges, problems, and pains every single day
COMPANION PDF
To get you started with defining your target market, you can download this Customer Avatar Worksheet that should get the mind working on figuring out exactly who your content should be targeting. These are just a few of the questions you should be asking, but once you get these down, you are well on your way!
STEP 4 – Create Content that Addresses Your Audience’s Challenges – VALUE & SERVE
The best way to Brand YOU and become the Leader in your industry is to consistently create VALUABLE content for your audience…
So what the heck does that actually mean to you and your business in practical terms?
If you are going to succeed online, you are going to have to create a steady flow of valuable content for your target market…
Let me repeat this:
Your job is to create consistent daily content for your audience that addresses their top challenges, problems, pains, dreams, desires, and questions.
This content ideally EDUCATES and ENTERTAINS your audience simultaneously, and provides them solutions to problems they have. It identifies an ‘itch’ your audience has, and then it ’scratches’ that itch!
ENTREPRENEURS ARE A PROFESSIONAL PROBLEM SOLVERS… YOU are a Professional Problem Solver.
To Get Rich as an Entrepreneur, You Must Get Good at Solving Your Audience’s Biggest Problems.
Bottom line: your content must give your audience what THEY want.
99% of marketers just spam their links everywhere, provide no value to their prospect, and then wonder why nobody is buying.
For example, our #1 target audience is ‘home business owners’…
And we know from decades of experience that their top 2 biggest challenges are leads and money…
So what do we do? SIMPLE! We follow this exact 7-Step Attraction Marketing Method and crank out content like a machine every single day that educates, teaches, and trains our audience on how to get more leads and make more money in their businesses…
And yes, we have a paid product & solution so when our audience wants to master the area of lead generation and monetization for their business, WE GET PAID…
And YES, YOU need to work with the end in mind and have an offer congruent with your content that you can sell to your audience when they are ready to master your particular subject… Your content should pre-sell your audience on the benefits of what you have to offer without having to do any ‘selling,’ yet… (more on that in Step 6 below)…
The bottom line is this:
People will want to buy from you when you follow this 7 Step Attraction Marketing Method.
These are some examples of free lead magnets, free giveaways, free downloads, value and content we’ve created for our target audience that solves THEIR biggest challenges (leads & money)…
As you can see, these questions are VITALLY important: Who do you serve? Who do you want to be, and for what target audience?
Do you want to impact and serve people who are interested in health and wellness? Or people who are interested in personal growth? Maybe people who are interested in traveling the world? Or maybe people who are interested in learning how to build a successful online business?
You must decide who your audience is ASAP because if you don’t know who you’re speaking to… it’s going to be next to impossible to grow a profitable business!
It’s also time to decide what platform(s) you want to build your audience on… Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, Blogging & WordPress, your e-mail list, etc.
We recommend focusing on maximum 2 at first, and we recommend you building your e-mail subscriber audience (sometimes called your e-mail list), and your Facebook audience if you are just getting started.
Depending on the platform you choose, the content you create to build & engage your audience could be Facebook profile & fan page updates, Facebook LIVES, manychat and Facebook messenger… if you go with Twitter, you would build & engage your audience with Tweets… if you choose Instagram, you would build & engage your audience with pictures, images and Instagram stories, etc. etc.
After creating thousands of success stories and profitable students, we’ve come up with a very simple formula to help you create laser focus in your business on a daily basis to all but guarantee results…
B-E-S
‘Build your audience – Engage your audience – Sell to your audience’
And you spend some time each day to ENGAGE with that audience, and create valuable content that speaks to their biggest challenges…
You will see that the SELLING part of the equation becomes almost effortless…
And BINGO! You are now reaping the benefits of Attraction Marketing!
If you ever feel lost in your business, simply come back to our ‘B-E-S’ foundation… this quite possibly could be the most valuable acronym ever created for home business owners.
If you focus your attention on and execute these 3 activities every single day (B-E-S), you will succeed just like thousands of our members who have come before you!
STEP 5 – Build a Relationship With Your Audience
We’ve already covered that people join and buy from PEOPLE, NOT companies.
But we must fully understand that it is PEOPLE who give you money in exchange for stuff they believe will make their lives better…
NEWSFLASH
THE FASTEST WAY TO MAKE MORE MONEY IS TO TALK TO MORE (targeted) PEOPLE, period.
- CONNECT WITH YOUR PROSPECT (yes, actually have a conversation with them like they are another human being via messenger, slack, skype, or on the phone… what a concept! 😉
- UNCOVER THEIR PAIN
- PROVIDE THE PAIN KILLER
For a majority of your prospects, in order for you to ‘close the sale,’ you are going to have to build trust… and build a RELATIONSHIP.
And you build that relationship by dripping on them a steady flow of content THEY would want to consume, that addresses THEIR challenges.
When you do this regularly, you create a chemical bond with your prospect… and they begin to see YOU as the leader.
And because you consistently send them content that makes their lives better, you will start to gain trust.
Marketing in this fashion also gives you the permission from time to time to recommend solutions and services to your audience because you have now built trust.
And many times when you apply this ‘Attraction Marketing Method’ to your business, you will get people reaching out first asking YOU about YOUR business!
You may have heard online business owners and marketers say, ‘The Money Is In Your List.’
We believe that’s half true… YES, there is great benefits to building a massive e-mail list of customers and prospects.
The money may be in the list… but the REAL money is in the RELATIONSHIP you have with that list.
- Follow-up with your prospects
- Build a relationship with your audience
- Continue to serve your audience daily…
This is how you build relationships that eventually turns into a customers for your business.
Whatever business you’re in, it’s PEOPLE that are going to buy your products and services. You are in the ‘people’ business.
Which leads us beautifully into Step 6…
STEP 6 – Uncover Their Pain & Provide the Pain-Killer
YOU CAN’T PROVIDE THE PROPER PAIN KILLER UNTIL YOU CONNECT WITH YOUR PROSPECT, AND DISCOVER THEIR SPECIFIC NEED!
The best way to uncover each individual prospect’s pain is to connect and actually talk with them.
It’s so simple: Find their biggest problem, and provide the perfect solution (point them to your product or service).
The VAST MAJORITY of marketers never call their leads, and then complain they aren’t making any money.
If you simply take the time to reach out and connect with your prospect who opted in to your website, or connected with you on Facebook messenger or anywhere else… you will stand out above your competitors, you will be unique in your marketplace, and you will eventually win.
And you are losing money if you are not connecting with and taking the time to discover what each individual prospect TRULY wants and needs.
Your MLM company wants you to talk about only ONE thing – their products & services… that’s ALL they care about. YOU promoting THEIR solutions to every thing in sight with a pulse.
And they need YOU to get their products out to the world… because they don’t know a thing about real marketing… 🙂
And your MLM company wants every conversation with every prospect to lead to ONE solution: their mlm products (even if the prospect isn’t a good match, they want you to send them to the ‘presentation!’)
Think about this… if you had a restaurant and you filled it with complete strangers… and all you had on the menu was steak…
What would happen when you try to serve your steak to a vegan!?
YOU NEED TO ONLY SPEAK WITH PEOPLE IN YOUR TARGET AUDIENCE… and it’s your job to FIND OUT WHAT THEIR SPECIFIC NEED AND PAIN IS!
And when you take the time to BUILD A RELATIONSHIP and CONNECT with your prospects…
You find out EXACTLY what their problems & challenges are…
And you can give them the EXACT SOLUTION that would benefit them most based on where they are at, and where they want to go…
- You give them what they want…
- You provide VALUE & SERVE your audience…
- You give them solutions to their problems…
- You Build relationships, gain trust, build rapport…
And then you will open the flood-gates to a never-ending flow of customers, you will maximize your profit potential, and you will grow your business!
Part of the 7-Step Attraction Marketing Method is stop chasing unqualified friends and family, and stop trying to convince every stranger in sight about how amazing your opportunity is!
It’s the 21st century – there’s a better way… it’s called attraction marketing, and the internet! (and you’re learning about it right now!)
Which leads us to the final step…
STEP 7 – Embrace Multiple Income Streams & Make Money From the 90% Who Say NO
If you only have one revenue stream, it’s going to be difficult to create financial freedom online.
ALL top earners online embrace multiple income streams that serve their audience… It’s just smart business.
If you are with a company where you are only allowed to market ONE solution, you are going to be in trouble.
That’s like putting all of your eggs in ONE basket and hoping for the best.
Zero diversification. Massive risk. It isn’t smart business. And YOU are the one who has to provide for your family (not your MLM company).
Can you imagine if McDonald’s was only allowed to sell hamburgers?! They would go broke! (and so will you if you continue to try and build your business with handcuffs on!)
McDonald’s makes their profits from all the other stuff you buy once you are in the restaurant: the upsell on the fries, soda, ice cream etc. In fact, the most profitable upsell in the history of the world is…
Would you like fries with that?
Here’s why multiple income streams are a big part of the proven ’Attraction Marketing Method,’ and why you need them if you want any chance of success…
I used to market my business opportunity up front because that’s what the company told me to do (this was before I found the information you’re reading right now).
And here’s what happened: If my prospect wasn’t interested in my business opportunity, which was 90% of everyone I exposed to the presentation, that was the end of the road!
The relationship was over because all I had to offer was my business opportunity.
I started wrapping my head around creating VALUE for my audience, and started focusing on what THEY want…
Versus just pitching my business opportunity to everyone I met…
If someone was NOT interested in my specific business opportunity, but they already had a business, or were looking to start one… I knew that they would need to learn traffic, and how to make money with their business via the internet.
So my partners and I built an education platform & solution that would do just that (don’t worry, you won’t have to!)
Imagine if all day you are connecting with your audience of entrepreneurs, and 90% of them are not interested in your specific business opportunity…
What if you could still connect with, serve, build a relationship with, and offer the 90% a SOLUTION that solves the problems they already encounter (or will inevitably encounter) as a home business owner?
ALL BUSINESS OWNERS REQUIRE LEADS AND MONEY – so what if you could ask the people who say NO to your opportunity a very simple question…
“How are you doing with generating leads for your business?”
Or…
“Ok, no problem… would you by chance be interested in learning how to get an extra 12+ fresh, interested, quality prospects each day for YOUR business?”
This question has made our community a LOT of money because we’ve been perfecting a solution since 2008 that trains entrepreneurs how to get more leads and make more money… (because that’s what our audience wants!)
So in theory, every single conversation you have with every prospect COULD make you money… and that my friend, is a complete game-changer… and this is how you finally turn a profit and create financial freedom!
I look forward to meeting you and helping you get more leads for your business and make more money!
Cashflow Quadrant: What is it?
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